As part of the new marketing push in the U.S., Absolut also commissioned rock musician Lenny Kravitz to come up with his own interpretation of the Absolut brand. The result is a dance track (with no mention of Absolut of vodka anywhere in the lyrics) entitled Breathe, which listeners can download for free from Absolut's Web site. "It's a continuation of previous collaborations we've done with fashion designers and artists," Kempe-Forsberg explains. "It's about positioning ourselves as a creative brand, and the music brings us closer to the places where Absolut is consumed."
I'm getting thirsty...
UPDATE: Welcome to Vodkapundit readers...and thanks Stephen for the link.
New favorite Citron Absolut Girlie Martini
1 1/2 cups Pomegranite Juice
4 shots Citron Absolut Vodka
Fresh Lime juice
Shake & Pour, delicious
Posted by: Monica | January 17, 2006 at 11:47 AM
A definite girly drink from Expat Sister...
GZ Expat's version...
1 shot Absolut
1 Pint Beer.
Drink Absolut
Drink Beer
Repeat...
Posted by: GZ Expat | January 17, 2006 at 06:54 PM
Take 1 pint of Blacksheep Bitter, 1 pint of Timothy Taylors Landlord, 1 pint of Theakstons Old Peculiar, 1 pint of Old Speckled Hen and perhaps 1 pint of The Bishops Finger.
Drink slightly chilled but do not chill the ass of it.
It don't get any better than this.
Posted by: Stevo in Taichung | January 18, 2006 at 05:42 PM