New Canucks Uniforms
The new Canuck uniforms were announced today and I am completely underwhelmed. Despite the club doing an astounding job of hyping the release and allowing the rumor bug to spread and spread...the finished product introduced
was, well, cluttered.
There was so much speculation about the new uniforms...from the color to the logo. Many people like the original 'stick and rink' logo, which I find to be one of the most amateurish pieces of
graphic artwork in the history of man (just next to the old Hockey Night in Canada logo). Many people also felt the old
'whale' logo would bite the dust, because it was associated with
the previous ownership of the team. Not much people were giving all that much love to the 80's and 90's
Technicolor 'skate' logo either. Bottom line, the hockey blog world (particularly Canuck-land) was a buzz with the hype. It was a brilliant piece of work by the club to fuel the fire and get attention in a normally slow part of the year for hockey. They kept the Canucks in the headlines during the dog days of Augsut. In the end, the team stuck with the whale, but went retro on colors.
The new jersey, by design of Reebok, is smaller. They have been billed as a tighter/more aerodynamic fit for the players. Initial uniforms for the all star game had vertical lines, rather than horizontal lines...accentuating the length and speed of the players...rather than the size and strength. They were a
bit radical and they were definitely smaller. You could see the armpits of the guys with those new sweaters. So, with less real estate to deal with, what did the Canucks do with their new design? They added 'VANCOUVER', arched over the whale. Too cluttered boyz.
The perfect combination of retro and modern would have been to do exactly what they had done, but, choose one or the other. Retro is all about going back to a simpler time. A time when there were only 6 teams. Given that, you could argue for the 'stick and rink'. But, the chose the whale, so, either give me
the whale and hook the city name...or give me the retro city name and hook the whale. The best of both worlds would have been to have the road uniforms with the whale and the home uniforms with the 'VANCOUVER'. But, I am not in marketing...
I still think they missed the boat by not fully utilizing Johnny Canuck.