We've seen this movie before. In the 1980s, Apple jumped out to an early lead in personal computers, but then got selfish.Today the battlefield is mobile devices, and just as before, Apple jumped out to an early lead. And just as before, Jobs got selfish. He won't support Flash, or any cross-platform tools—because he wants developers locked into his platform, and his App Store, where he collects a 30 percent commission.